For my formula-feeding mommies out there I have some great news for you that can save you loads of money. Are you tired of spending excessive amounts of money on the leading name brand formulas because of the claims that the store brand formulas just don’t have the same nutritious value for babies? Well look again …
December 2 , 2009—PBM Products, LLC, a leading infant formula company that supplies store-brand infant formulas to Walmart, Sam’s Club, Target, Kroger, Walgreens, and other retailers, has received a favorable jury verdict and a $13.5 million damages award in its false advertising lawsuit against Mead Johnson & Co., the operating subsidiary of Mead Johnson Nutrition Company (NYSE: MJN) (“Mead Johnson”), the makers of the national-brand Enfamil® LIPIL® Infant Formula. Mead Johnson is 83 percent-owned by Bristol-Myers Squibb.
PBM’s lawsuit claimed that Mead Johnson engaged in false and misleading campaigns against PBM’s competing store-brand of infant formulas, suggesting they do not provide the same nutrition as Mead Johnson’s brands. PBM’s store-brand infant formulas cost up to 50 percent less than Enfamil® LIPIL®. The $13.5 million in damages awarded by the jury in the United States District Court for the Eastern District of Virginia is one of the largest damages awards ever for a false advertising case.
So what does that mean? Is the store brand really as good as the national leading brand (Similac Advanced)? MomSelect has gifted me with a copy of the Consumer Report: Best Baby Products for 2009 which provided information regarding the nutrient value of the different formulas. According to the Food and Drug Administration, all formula marketed in the United States must meet the same nutrient specifications, which are set at levels to fulfill the needs of infants. Although infant-formula manufacturers may have their own proprietary formulations, brand-name and store-brand formula must contain at least the minimum levels of all nutrients specified in the FDA regulations.
So no more need to dish out the big bucks on formula. You can give your baby the same nutrient value with the less expensive store brands. And this information applies to powdered, liquid concentrate and ready-to-feed formulas.
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